A Study of Strategies for Spreading Asset Management using Robo-Advisors

Chikane Nishizawa; Masayuki Endo

doi:10.11497/jasmin.202111.0_91

Annual Conference of Japan Society for Management Information 2021

Session ID : 1F1-1

DOI https://doi.org/10.11497/jasmin.202111.0_91

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Host: The Japan Society for Management Information

Name : Annual Conference of Japan Society for Management Information 2021

Location : [in Japanese]

Date : November 13, 2021 - November 14, 2021

Abstract

A Study of Strategies for Spreading Asset Management using Robo-Advisors

*Chikane Nishizawa, Masayuki Endo

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Keywords: roboadvisor, 4p analysis, asset management

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Abstract

In Japan, robo-advisor services were launched in 2016. Currently, THEO, Raku-rap, and WealthNavi are the three main services. WealthNavi is one of the three services outs offered. So we compare and consider the strategies of these three services using marketing 4P analysis (Product, Price, Promotion, Place).

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