Interfaculty Comparison of Generation Z's willingness to contribute to society based on WTP of SDGs

Abstract

Generation Z (born between late 1990s and early 2010s) is considered to be more motivated to contribute to society and more enthusiastic about solving social issues such as the SDGs (Sustainable Development Goals) than other generations before them. We conducted a survey on willingness to contribute to society by asking regional university students to select their WTP (willingness-to-pay) for the importance they attach to specific items of the SDGs. This study examines the factors that influence the level of willingness to contribute to society by comparing the results of the survey across faculties.