Abstract
In this paper, the case study of the failure case of emergence new business development based on foreign R&D was performed, and the failure reason including the special feature and difficulty in this new business were analyzed. The case is the speaker business of Canon Audio. As the result, Champion activity and spot of trade friction to Canon were pointed out as a cause of the new business. As a cause of failure, it was pointed out that the positioning of the product was not fitted with customer needs, higher product cost than competitor, and the lack of selecting and focusing on better products And also the reasons are the malfunction of the channel of the sales company of each country, the restriction of the channel selection by the Canon brand use, the few champions at headquarter or other overseas subsidiaries, and the weakness of intellectual property management at overseas, were pointed out.
