Innovations in the frontier field such as information technology and biotechnology were achieved by emerging companies in Silicon Valley and Great Boston areas. Then, Technology
transfers of university invention to emerging companies and start-ups by university researchers came to attract attention. The promotion of university start-ups becomes a policy problem in many countries and regions, and Japan is not an exception, too, but unfortunately there is rarely a success example in Japan. E.B.Roberts and D.E.Malone presented the framework that in spin-of process, mechanisms for high-selectivity and a high level of support must be in place by R&D organization in environments where venture capital and entrepreneurs are scarce. This framework is investigated by other researchers in case studies in Europe countries. But they do not analyze how to select and support. This paper develops the strategy how to incubate university start-ups, especially focus on risk reduction dynamism. Nine cases of university start-ups were investigated and divided to two group, technology push type and market pull type. Conclusion is that R&D organization should incubate a technology push type by a high level of support. Innovations in the real world are located in between a technology push and a market pull, but innovation of an existing company is near to a market pull, and innovation of a university start-up near to a technology push. Technology push innovation has to face a bigger technology and market risk (double risk). I carried out two case studies by participation observation, focusing on a process overcoming particularly double risk. The conclusion to be provided from cases is that a key factor for success is strong commitment of an experienced business person who can convert a technology to market pull by his business network.
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