セミナーの集客を成功させるニーズ調査から広報の手続き

-明確な仮説設定を軸とした調査、広報活動-

抄録

When I plan and perform a new seminar, set a “hypothesis” that is “this kind of seminar is what customers are looking for” to achieve the high application rate. It is required to investigate the needs of the customer, and then report the work of planning, advertising and performing. The characteristic of this report is to set “the hypothesis” of a demanded seminar, and there is in the technique that presented all actions with centering this hypothesis. Regarding collecting the advice from the various viewpoints of people and planning a new seminar, it applies to anybody. However, everybody is not strongly asking for. This result occurs the curriculum can be possibly weak. The action centering on this “hypothesis” prevented such a thing and elaborated a plan as technique to plan a seminar to lead the customer who aimed to the attendance surely.