The purpose of this study were to study practical wisdom of coaching, and reconsider “coaching” from soccer coaches’ life-story. Semi-structured interviews were conducted with two coaches (former J-league soccer players) who are directing top-level youth soccer team in Japan. The result showed that coaches are learning from their own coaching experiences. Therefore, it seems important that coaches should work on practices that include “organic improvement” based on “reflective thinking”. In conclusion, “coaching” was reconsidered as “the workings of growth for coaches through their coaching practices” and this appears to be a different view from “conventional coaching”.