The aim of this study was to investigate the coaching beliefs of foreign high-performance track and field coaches in South East Asian countries. Five foreign coaches from Germany, Portugal, and New Zealand who represented Malaysia and Singapore in track and field events at the South East Asian Games in 2017 were asked to participate and were interviewed in this study. For the purposes of this research, the factors believed most important for coaching from the coach’s perspective were asked. The results showed that the coaching beliefs of foreign high-performance track and field coaches in South East Asian countries were divided into 3 categories. These were (a) goal oriented: developing athletes’ competence and developing athletes’ character; (b) coaches’ knowledge oriented: professional knowledge, and interpersonal and intrapersonal knowledge; and (c) coaching context oriented: coaching context.