自給飼料給与畜産物の購買における消費者の情報処理プロセスと店頭表示

－自給飼料イアコーンサイレージ給与牛乳のジェラートを事例として－

抄録

This report clarifies that the effectivity of in-store display that shows “the quality of product process” of gelato made from milk that were fed self-supplied feed. We investigated the feature of consumers' information processing and the effectivity of information provision with protocol analysis by thinking aloud method and purchase experiment. As a result, we found that provision of the place of feed production alongside that of milk production gains consumers' interests in feed.