協調的企業間関係の構築と進化

菓子卸売業と食品スーパーとの協調的企業間関係構築を事例に

抄録

Circulation deregulation and IT (information technology) are reforming our country in recent years. It becomes the “magacompetition time” in a global scale, and circulation and marketing are faced with a structural change. Corporate activity has also been presenting the new aspect.
Reorganization of a circulation channel organization is progressing by retail higher rank degree of concentration. The conflict of a production section and a retail section is actualizing. Simultaneously, the movement toward cooperative-related between is actualizing. It does not stop at the management style of a mere store or a mere organization. The division-of-work relation between production and circulation may be changed. The middle wholesaler of production and retail is influenced as a result “Strategic cooperation” is the internal structure of circulation and a ma rketing mechanism, and change of outside environment. When the past also saw the change term, a wholesalers function and existence base were asked. However, the wholesaler has built each time still higher function.
The circulation system is formed from decision-making of an organization in which a large number carried out autonomy. Only the company which can adapt itself to business environment actively continues existing.
The meaning and the requirements for cooperative company relation construction were checked. The active advancement in functional of the wholesale business which finds out existence value while the relation between companies changes. And the possibilities of expansion were examined. Moreover, the possibilities ware suggested.