2023 年 8 巻 2 号 p. 157-162
The case study of this research was a project supported by the Japan Tourist Agency [2021] titled, “Demonstration project for promoting coordination within the region through improvements of regional tourism resources” which was aimed at a recovery from the decline in tourism demand due to COVID-19 and also revitalizing the regional economy. The Peninsula Wide Area Tourism Association in Nanao, Ishikawa applied for the project and it was adopted as the responsible organization. This was a newly developed tourist plan. This research is characterized by the improvements of regional tourism resources through the use of scenes from a TV drama. The method adopted in the project was created through promotional movies which collaborated with a location of a TV drama and the local spot, and tourists who actually visit the place can watch and listen to the movies. This study aims to verify how much the value of regional culture tourism resources can be improved by using promotional TV drama scenes. For analysis, the discussion of Wang, who advocates the consideration of authenticity, was focused on. As for surveys, a survey of tourists who joined the adopted demonstration project, local people who planned and created tourism products, and the producer who created the movies for tourist promotion were conducted and also consideration was based on a questionnaire survey of participants in the monitor tour. As a result, it was revealed that positive feelings were created and good effects were brought about even among those who did not watch the drama by visiting and seeing firsthand the scenes where the drama was shot.
