Benefits of secure data linkage to the tourism industry

Holding a Privacy Tech study session

抄録

The tourism industry is an important policy pillar in Japan. Recently, data utilization has been promoted in the tourism industry, however, there are two issues: (1) there is a limit to the data that can be obtained by operators, and (2) data linkage across operators and government agencies is not feasible due to the privacy concerns of tourists included in the data. Therefore, in this study, the benefits that the utilization of data held by local businesses and administrations brings to the efficiency of tourism industry operations were confirmed, with the aim of setting up hypotheses for local businesses involved in the tourism industry to maintain and improve their operations with limited manpower and capital in regions that focus on the tourism industry. As a specific means of confirmation, a study session was held. The study session consisted of a classroom lecture and a workshop on the theme of Privacy Tech that enables secure data linkage and analysis. During the workshop, ideas for new data utilization by realizing secure data linkage using Privacy Tech were generated. Based on the ideas, the workshop discussed the benefits that future collaboration and analysis of data by various entities through Privacy Tech could bring to the efficiency of tourism industry operations.