抄録
A mobile application was developed to promote revisits to Kenrokuen-garden (a famous Daimyo garden) using gamification theory in this study. The tourism industry was greatly affected by the movement restrictions during the Covid-19 pandemic. Micro-tourism, which means visiting local areas, gained attention during this period. Gamification design is incorporated into the app as a mechanism to maintain the motivation for the game. The tourists who have visited Kenrokuen, want to visit the place more than once due to the system (gamification theory). The tourists are also motivated to play the game at the same time. The garden is one of famous tourist destinations in Kanazawa City, Japan. In the developed app, a badge system was used to evaluate tourist behaviours based on the number of visits, number of steps taken, arrival rate of photo spots, and achievement rate in the four seasons. It was designed to motivate the repeat visits by giving badges as rewards. The design intent and the operational verification results of the developed app are reported in this paper.
