2023 Volume 74 Issue 3 Pages 113-128
This research: 1) analyzed positive (desired) and negative (undesired) ideal self-images in clothing choices; 2) examined the relationships between ideal self-images and friendship orientation; and 3) conducted a cluster analysis on ideal self-images to derive friendships and clothing related-characteristics.
A factor analysis extracted three positive ideal self-image factors (beautifulness, prettiness, and mental strength), two negative self-image factors (negative social image and unfriendliness), and one flamboyant/individuality factor that can change positively or negatively, depending on the person.
The ideal self-image in clothing choices was related to friendship orientation and clothing behavior. Cluster analysis produced four groups of ideal self-image patterns, with various differences among the groups.
These results suggest that one's awareness of the ideal self-image in clothing choices is related to their awareness of friendly relationships and social expectations, as well as differences in clothing interest and related behavior.
