Abstract
The purpose of this study was to consider cuteness in many variables. Two experiments were carried out by using the photographs of 42 children. In experiment 1, 16 adult subjects reported whatever comes into their minds about the photographs shown. In experiment 2, each of 80 subjects were asked to select 3 photographs which were felt most cute and 3 that were not felt cute out of 42, and to rate about their images.
The main results of these experiments were as follows :
1) Subjects were interested in other than child's body. But when they were asked to say the reason for their feeling cute, they stated about the Kinder Schema. 2) Social and cultural background of the subjects was one of the variables of cuteness. 3) The factors of cuteness were found by the factor analysis of semantic differential scale, concerning the image of cuteness : joyfulness, helplessness, activeness, tension, dynamics and amenability of the child.
