Abstract
In the previous paper, we reported the results of an investigation on how female college students determined whether apparel fashion was new or old. And it was clarified that the criteria for judgment was based on their fashion experiences gained during puberty. A questionnaire was conducted in which apparel fashion images from different periods were shown to the respondents who had experienced the fashions firsthand. In this study, investigations were carried out twice, in 1992 and 2001. The same apparel fashion images chosen from French magazines published in the 1950's were used for both questionnaires. It was assumed that the respondents were for the most part unfamiliar with the images. Our investigation showed completely opposite results from the previous questionnaires when the same fashion images were shown to respondents. This fact was reasonably elucidated by the fashion trend background for respondents. Thus it was also confirmed by our assumption that the criteria of the respondents was formed on the basis of the fashion trends they experienced during puberty and was applied to their judgment of fashion images, regardless of whether or not they were familiar to the respondents.
