Abstract
In this paper, the effect of teacher dress on school children's perceptions was studied. Data were collected from 95 schoolboys and 101 schoolgirls of an elementary school. We showed fourth, fifth, and sixth graders three photographs of a gymnastics suit, casual attire, and a business suit. We then measured the school children's perceptions of six personal characteristics of the teachers and two clothing traits for each of the stimulus photographs. We found that the teacher's dressing style significantly affected the schoolchildren's perceptions. The results obtained are as follows : 1) As a result of comparing three dressing styles, it was found that school children rated the casual attire significantly higher than the gymnastics suit. 2) As for the difference between sexes, it was found that schoolgirls recorded higher mean ratings on (Q 1) like teacher's dress, and (Q 2) images of clothes expressing the teacher, than schoolboys. 3) The business suit was rated significantly higher by fifth grade school-girls than by sixth graders. The gymnastics suit was rated significantly higher by fourth grade school-girls than by sixth grade schoolgirls. 4) The following regression equation was obtained by the use of multiple regression analysis for (Q 1) like teacher's dress, (Q 5) give advice, and (Q 8) teach well, in the case of schoolgirls. Y=0.620 × (Q 5) + 0.610 × (Q 8) -0.996.
