The purpose of this study is to compare views of grownups on the cuteness of children between 1980 and 2005. A 21-item questionnaire was answered by 80 adults in 1980 and 200 adults in 2005. The adults who responded consist of 4 groups; a male group with a child or children, a female group with a child or children, male university students with no children, and female university students with no children. The main results are as follows : 1) In the case of the second group, or the female group with a child or children, their views are not identical between 1980 and 2005, the variance between the two is greater than that of the other groups, although their views come closer to those of the other 3 groups in 2005. 2) The number of those who stated that children were all lovely is larger in 2005 than in 1980. 3) The number of those who answered that they felt sympathy for babies or little children is larger in 2005 than in 1980. 4) Notable is the number of the respondents in the first and second groups who objected to the item that pensive or inactive children are not childish. Those who objected to the statement is larger in 2005 than in 1980.
