【基調講演】省エネルギー・消費者行動分野　人々に行動を変えてもらうためには？まちづくり・交通問題への社会心理学の応用事例

抄録

In this paper, author introduce Mobility Management (MM), which has been developed as an urban transport measure based on social psychology in order to change people's behavior (mainly travel behavior) to a more socially desirable direction. In this presentation, author will introduce some examples of the application of MM to urban planning, such as the choice of residential area in consideration of public transport, landscape, revitalization of city centre. The techniques of MM, which encourage people to voluntarily behavior change, can be applied to mitigate various social problems with a social dilemma situation. Furthermore, it may be effective to combine these communication measures with infrastructure development, legal systems and economic policies.