In recent years, the community development by the childcare support and mutual assistance that contributes to regional revitalization policy is expected to overcome a declining population. Under such a background, we clarified the change of consciousness of users of a model area considering childcare support and mutual assistance in Funahashi Village, Toyama Prefecture. A questionnaire survey was distributed to the service users of the model area to identify (1) factors affecting the rating of the service (satisfaction with each service item), (2)overall rating of the service (overall satisfaction), and (3) changes in user’s consciousness regarding "participation in childcare services", "mutual assistance", "emigration and settlement." After collecting questionnaire responses, covariance structure analysis was conducted to verify the relationship among valuables of these 3 questions. We found that the change of user’s consciousness (3) was directly affected by satisfaction with “each service item” (1) and “overall satisfaction” (2). Considering these findings, we proposed appropriate directions for the future development of the community development by childcare support and mutual assistance and the direction of new business style reform in the landscaping industry.
