Research Note
Relationship between how people use convenience stores to buy lunch boxes and rice balls, and indication of food compositionat convenience store
2008 Volume 19 Issue 2 Pages 178-184
Details
2008 Volume 19 Issue 2 Pages 178-184
A survey using the Internet about the current situation of how people use convenience stores (CVS) to buy lunch boxes and rice balls was carried out. The following results were obtained.
The most common case was that people tended to buy lunch boxes and rice balls at CVS one or two times per week. In addition, there were more purchases by men than women, and particularly, those aged 30-39 years purchased these items at CVS.
As a result of the correspondence analysis, people who were interested in the nutritional ingredients of the lunch boxes and rice balls tended to be concerned about issues of “additives” and nutrition balance”. People interested in the nutritional ingredients on average tended to be concerned about issues of “volume” and “taste”, while people not interested in nutrition tended to focus on “price”.
When people purchased the CVS lunch boxes and rice balls, about 70% identified the food indication label and about 85%of them believed what was printed on the label.
About 80% answered that they do not know the difference between “sodium” and “salt” on the food indication label. Most of them knew that there was a recommended daily intake of salt, however, they did not know that it was under 10g per day. Combined with the people who knew neither the recommended intake of salt per day nor the 10g, about 70%of the total did not know that the recommended daily intake limit of salt is 10g.,
The most important item that people believe to be necessary other than the mentioned food ingredients, was “production date and time” which was particularly evident in the 40-49 year old group.
According to the correspondence analysis, people who were more interested in the nutritional ingredient suggested that more ingredients should be labeled. On the other hand, people who were not very interested in nutrition suggested that the production place and country of origin should be printed on the label.
