Abstract
In July-August in 2000 or 2001, using females living in Shiga Prefecture, investigations were conducted on the actual conditions of beverage-drinking habits by drinking occasions. Investigations were also conducted on images toward beverages drunk in chatting time and served to visitors. The results of the investigation are as follows.
1) The drinking green tea increased with age, and there was the significant difference between students and females over 40-years old. Barley tea and oolong tea were consumed frequently among females under 39-years old.For breakfast, coffee and milk were consumed among all age groups. In females over 60-years-old, before sleeping, many females drink water or milk.
2) Students like black tea than coffee. The preference for black tea decreased with age and the preference for coffee increased with age. In females over 40-years old, both the drinking rate of green tea and the preference for green tea were high and those of black tea were low.
3) Regarding beverages in chatting time, no difference in image for green tea among all females was observed. The image for black tea decreased and for green tea increased with a rise in age.
4) Regarding beverages for visitors, the image for black tea was strong in young females and green tea was strong in older females.