The Influences of the Color of the Table on the Impressions of Foods

Abstract

The sense evaluation was done to examine the influences of the color of the table on the impression of foods. The background was changed by using a paper covers in eight different colors, i. e. yellow, orange, red, purple, blue, green, white and black. The evaluation was done using the SD method with 10 pair descriptions word. The results are as follows.
1. When orange was the background, the impression of the table was evaluated as “It seems to be favorable.” “It seems to be delicious.” “It seems to be nutritious.” And when purple was the background, it showed a tendency to evaluate it as “like a bumpkin” “older for their age” “It isn't clean.” “It seems to be nonnutritious.” “It is vulgar.” “It isn't beautiful.” . No differences were hardly recognized between the colors except for orange and purple.
2. The main factors could not be determined in spite of using a factor analysis for the results of the SD method.
3. A correlation was recognized between the preference for the colors and the impressions by the colors of the table. In other words, the impression of the food is influenced by one's favorite colors.