This research surveys the image of DMZ in Korea for Japanese tour operator to plan and develop tour and verify the image of DMZ to influence to promote this area as the tourist attraction. The analysis of demonstrative survey identifies the general factor of tourist attraction and characteristic factor of DMZ. Tour operators, the subjects of investigation, show the recognition of the characteristic factor of DMZ. But such recognition cannot effect the evaluation of whole image in DMZ. However, the image factor of general tourist attraction effects whole image evaluation more. Moreover the unpolluted environmental factor of DMZ effects the planning intention for the future. Such recognition of the image of DMZ offers the suggestion of tourist attraction promotion.
