抄録
It is necessary to utilize the marketing approach to stimulate an inbound tourism. This research treated the tourists' decision making process for the international tourism destination. "TPB model", which has been well-known in the school of social psychology, marketing, and also tourism as the model of predicting human behavior, was used as a main frame in this research. Some constructs in "MGB model" and "Push-pull motivational theory" have also been used in this research model to supplement the original "TPB model" to enforce the predictive power for the decision making process for the international tourism destination. An empirical research has been conducted to Taiwanese in Taiwan. Questionnaires were corrected from 294 respondents, and analyzed by the factor analysis and the SEM. The result proved that the hypothetical model had an explanatory power on the decision making process for the international tourism destination.
