Abstract
The proposal refers to two major problems for which manufacturers are commonly criticized. One is the problem of defects and the other is inappropriate sales related activities at public gatherings such as educational and administrative meetings. As a result of such activities, distrust of manufacturers remains.
Furthermore, the subsystems which influence consumers the most (administrators, journalists, consumer groups, educators, etc.) sometimes provide inadequate information to consumers.
We have to recognize we do not live in a perfect world.
Nevertheless, criticism among these various subsystems and manufacturers only serves to foster distrust. Instead, they should stop criticizing each other and start providing constructive comments in order to minimize their weaknesses. This would help to establish true trust. In turn, manufacturers
would gain public confidence.
