Abstract
This report shows a successful case of industry-university cooperation by applying the academic research method. In this cooperative study, the academic research method, KANSEI evaluation in User Science Institute (USI, Kyushu University), was applied to take advantages of the user evaluation to remodel an esthetic salon. The new salon had been designed based on the results of the evaluation of the old salon, and the score of the new salon significant improved compared to the old salon. These results suggest that KANSEI evaluation is useful tool to bring the user opinion into beneficial change, and the application of academic research methods could be a useful model for industry-university cooperation.