日本感性工学会論文誌
Online ISSN : 1884-5258
Print ISSN : 1884-0833
ISSN-L : 1884-5258
原著論文
デザイン開発におけるポジショニング分析の活用
-ガウス関数を用いた選好回帰分析の試行-
池本 浩幸山岡 俊樹
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2011 年 10 巻 2 号 p. 193-203

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In the positioning analysis performed during design development, the external preference analysis in which PREFMAP method is used has negative ideal points and saddle points, making it difficult to interpret the desired position of the design. This paper proposes a preference regression method that fits a preference function similar to a Gaussian probability density function to improve the effectiveness of the positioning analysis. Because this method can express individual preferences on a perceptual map of the consumer without any sense of incongruity, it can help designers easily interpret the desired design position. An experiment using the product design of digital still cameras confirmed the effectiveness of the proposed method.

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© 2011 日本感性工学会
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