日本感性工学会論文誌
Online ISSN : 1884-5258
ISSN-L : 1884-0833
原著論文
看板の偏差値法による分析と評価
-顧客満足度を改善するための看板偏差値の提案-
小山 雅明高橋 由樹椎塚 久雄
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ジャーナル フリー

2013 年 12 巻 1 号 p. 193-205

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抄録
In this paper, we propose a new evaluation method in the field of sign production, by applying the quantitative methods. We show the results of the evaluation items to extract the sign of improving customer satisfaction, introduces the concept of deviation signs, experiments were conducted practical method to evaluate the new sign. The method of experiment consists of the following two steps. First, we determine the evaluation items of the sign. Next, using the evaluation criteria, we evaluate the before and after improvement of signs of actual improvement. In order to improve customer satisfaction, we introduce the concept of deviation value of the sign here. Our proposal has given a new guideline for the production of the sign to determine the items that should be improved sign specifically, to compare values before and after improvement assessment improvement.
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© 2013 日本感性工学会
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