2016 Volume 15 Issue 1 Pages 163-172
The purpose of this study is to clarify the tourists' demands for tourism spots where traditional resources were utilized in China. Different tourism spots with different development degree are chosen to research. “Classification and Regression Trees” analyze the affected factors on tourists' satisfaction. The results show that the traditional culture (such as the life style of the local residents and anecdotes of the celebrities) has quite an effect on the tourists' satisfaction. The dissatisfaction with the traditional landscapes (such as the traditional street landscapes and historical architecture) makes the tourists' satisfaction decrease. The traditional dishes, traditional products and infrastructure doesn't influence over the tourists' satisfaction. Based on the comparison between different tourism spots, it is suggested that the development of the theme park type that makes life culture disappear may decrease the tourists' satisfaction.
