Differences of Impressions between Comments and Reviews in Social Reading

Abstract

We today use E-books for reading, intellectual and emotional activities. E-books are characterized by reading using a variety of features, one of which is sharing with others, called social reading. In order to clarify the affective effect, we previously evaluated the impressions of social reading by comments and reviews. In this paper, we attempted to further clarify social reading by comparing the results of the impression evaluation (basic statistics, factor analysis, and customer satisfaction analysis) and correlation analysis. As a result, in social reading, comments and reviews are different reading, each with its own characteristics. That is, the comments were characterized by the effects of fun, better understanding, and new interpretations. The review also had features that did not increase reading time. However, there were some common features regarding readability.