ビジュアルコミュニケーションにおけるモーショングラフィックスの構成要素による感性反応の特徴

－ デザイン教育や仕事の経験の差による認知の差を中心に －

抄録

With the development of media technology, motion graphics are focused as an emerging communication method. Although, the result of communication depends on experience or position of users, there are few researches related to this issue. This research addresses the effect of communication by design-related experiences using stimuli composing of various motion graphic factors. This research aims to investigate the differences in communication between design experience and non-design experience, using motion graphics being composed of the 4 factors: Moving speed, Speed change, Moving angle, and Stimuli size. The main stimulus was a circle with motion using those factors. Using the experimental design method with the four factors and the three levels, we produced 12 patterns. 97 subjects, with / without design education, low / middle / high design expertise, evaluated the impression of the 12 patterns with five SD scales: Relief, Stable, Novelty, Perfect and Emotion. We used one-way ANOVA for analysis. In the results we found:
1) High level of the Speed change factor showed the significant at the Novelty value correlating to design experience, either education or expertise.
2) High level of the Moving speed factor showed the significant at the [Anxious] value of the Relief scale and with the [Excite] value of the Stable scale in all subject groups, either with / without design education or low / middle / high design expertise experiences.