Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833

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A Study on the Connections between the Taste of Form Expressions and the Effects on the Taste Image which Happens by the Shape's Transformation
Noriko HASHIDAYuki OKUBO
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JOURNAL FREE ACCESS Advance online publication

Article ID: TJSKE-D-18-00008

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Abstract
This study is about the connections between the sense of taste image and the sense of shapes. For the previous research, Velasco experimented on the subjects if they felt the exact taste which he assumpted by showing those sample forms. But in this study, we made the subjects output their images of each taste as abstractive sketches. The objective of this research is to find out if there is a unification between many people's image of tastes and the taste which was shown, and to find out the common factors in images of each taste when the subject's images diverged. By mapping the collected taste of image-forms, we found out that there was a certain degree of unification in each taste of image, because each taste showed a different dissemination condition and split into different groups. Also by extracting the forms which people strongly feel the images of the flavors, we found out that there were 40 standard forms and patterns of transformation in total. For the verification, we asked the subjects how the standard forms and their transformation effects their sense of taste of image. And we concluded that there is an advanced form which strongly effects people's sense of taste of image, by transforming the standard forms.
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© 2018 Japan Society of Kansei Engineering
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