フォントと背景色の組み合わせによる印象の変化

抄録

In this paper, we conduct a questionnaire survey on the web, and investigate how the impressions people feel from viewing stimulus images change by combination of fonts and background colors constituting the images. For the background colors, we adopt a total of six primary colors; three primary colors of light consisting of red, green and blue, and three primary colors of paint consisting of cyan, magenta and yellow. For the fonts, we adopt Gothic and Mincho types, and use non-bold and bold faces in each type. As impression scales used for rating impressions from stimulus images, we use not only “Legibility” and “Readability” conventionally used but also “Destruction,” “Passion,” “Nature,” “Peace,” “Honesty,” “Calmness,” “Freshness,” “Coolness,” “Sexy,” “Love,” “Curiosity,” and “Happiness,” which were selected from words representing impressions of the six primary colors.