We investigated shapes of a cosmetics container, a lipstick container, that reflect consumer preferences for appearance. The target users were women in their teens and 20s. Their preferences were estimated by administering a questionnaire to 64 participants that assessed their impressions of lipstick container shapes. Lipstick container shapes were then generated on the basis of the findings and produced by 3D printing. They were compared with those of actual products likely to reflect consumer preferences for appearance by 43 participants. The results indicate that the generated container shapes create a sense of luxury.