日本感性工学会論文誌
Online ISSN : 1884-5258
ISSN-L : 1884-0833
商品の外観に対する消費者ニーズを表現した化粧品容器の形状
武田 玲菜梶山 朋子
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ジャーナル フリー 早期公開

論文ID: TJSKE-D-21-00038

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We investigated shapes of a cosmetics container, a lipstick container, that reflect consumer preferences for appearance. The target users were women in their teens and 20s. Their preferences were estimated by administering a questionnaire to 64 participants that assessed their impressions of lipstick container shapes. Lipstick container shapes were then generated on the basis of the findings and produced by 3D printing. They were compared with those of actual products likely to reflect consumer preferences for appearance by 43 participants. The results indicate that the generated container shapes create a sense of luxury.

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