抄録
We examined impressions and attentional attractiveness of visual cues on an information display. In the first experiment, we found three factors (‘evaluation’, ‘potency & activity’, and ‘novelty’) about impressions on visual cues and three type of cues without negative impressions could be selected based on ‘evaluation’ factor. We suggested that flashing cue and zooming cue do not give negative impressions and were effective for attracting people's attention in the cued area (Masakura, et al., 2005). ‘Evaluation’ and ‘potency & activity’ factor scores of these two cues were positive and we pointed out a relationship between attentional attractiveness of cues and impression on them. In the second experiment, we found that the ‘evaluation’ and ‘novelty’ factors were related to the latency of eye movements to the cued area and the ‘novelty’ factor was related to the duration of fixation in that area. It was revealed that the latency of eye movement was short when ‘evaluation’ and ‘novelty’ factor scores for a cue were low, and the duration of fixation was long when ‘novelty’ factor score for a cue was low. The cue which attracts fixation early could give negative impressions.
