Abstract
This paper focuses on the “ouendan” as a group and space in modern Japanese culture. Although
the Japanese word “ouendan” can refer to all spectators gathered at a stadium, this paper focuses on
a permanent organization or group called “ouendan” to examine its history and culture. The origin of
this group can be traced back to the Meiji period (1868-1912). The ouendan have developed their own way of thinking and behavior over their long history, and have always found great value in obtaining
and protecting their “ouendan like” characters. Although they have continued to protect and maintain
their values which were thought to be outdated at times, in fact, it is interesting to realize that their
culture includes “ritualistic and magical” aspects, functions as a cultural device, and contributes to the reproduction of the history and culture of each school/university. Furthermore, they have also played a crucial role in maintaining and strengthening the power of the schools/universities. This paper examines what cultural and social values have been fostered, upheld, and represented by the “ouendan” and how they have functioned as a cultural device in Japanese society.
