Abstract
This paper approaches about value co-creation and re-creation of a shopping district using local resources. The main causes of a shopping district decline are in lack of the way of thinking of marketing management. The existence base of a shopping district is in a location area. Therefore, I emphasize that it is important for a shopping district to utilize local resources. First, significance of Marketing Management of a shopping district is described, and then its framework is shown. Next, the new view of marketing is shown and I show view of co-creation of value. Finally, I propose that can be found out the way of revitalization and re-creation of a shopping district by value co-creation and a resource network.
