Abstract
Because Website marketing can show a big effect without requiring a large amount of expense, it is useful marketing method for manufacturing SMEs. Since main clients of SMEs have been moving to overseas and Keiretsu system is collapsing, SMEs need to find new clients by using Website marketing to survive and to grow. We conducted questionnaire survey to SMEs and interviewed two SME firms to find out relationships between IT capability and Website marketing, as well as between Website marketing and management effects. As a result, there are clear relationships between them. At the same time, SMEs have big problems about establishing IT capability owing to lack of experience, knowledge and talented people.
