Abstract
This article considers that marketing can contribute to the formation of closed-loop society, and especially aims at the construction of reverse distribution system. System-emphasized marketing can be diversely approached by the names of "expansion from 4P to 6P", "STP" and "environmental labeling". Furthermore, through analyzing system-emphasized marketing's "concept," it is clarified that the entity (who does?) is mainly "manufacturer" or "intermediary in charge of recovery or dismantlement," the subject (to whom?) is "ultimate consumer" and "industrial user," the object (what about?) is "consumer goods and industrial goods," the purpose (what subject?) in for-profit company as the entity is "profit acquisition of attempting harmony with social purpose", and the reason (why?) is "because individuals and human society can't exist without a natural environment."
