This study is to explicate objectively the image of urban facilities and to develop a method how to define the attributes of urban cultural facilities. In this paper, as the first step of this study, the result of psychological-analysis on the people’s concept about the urban facilities is presented. As a result, the analysis showed that the important factors of the image is the Affinity-Factor, the Elegancy-Factor, the Convenience-Factor, the Activity-Factor, the Contemporary-Factor and the Scale-Factor.
