Abstract
THIS PAPER DEALS WITH A MARKET IN WHICH CONSUMERS ARE CONTINUOUSLY DISTRIBUTED ON A NETWORK AND STORES ARE PLACED ON THE NETWORK. UNDER THIS MARKET, THIS PAPER PROPOSES A 'NETWORK' SPATIAL INTERACTION MODEL FOR ESTIMATING THE DEMAND OF A STORE ON A NETWORK THROUGH THE 'NETWORK DISTANCE SPACE'. THIS MODEL CAN ESTIMATE THE DEMAND EXACTLY IN TERMS OF AN EXPLICIT MATHEMATICAL FUNCTION, ASSUMING THAT CONSUMERS ARE DISTRIBUTED UNIFORMLY ON EACH LINK.
