抄録
This study aims to develop a theoretical consumer behavioral model in shopping and to apply it to explain the choice of shopping center and money flow from the consumer to retailer. The approach in this paper is based on the utility maximization theory and a gravity-type model is developed as a shopping behavioral model. In the case study, shopping behavior is divided into several groups based on the type of goods. The attractiveness of a shopping center is explained by indexes of retailing and transport service. Also, money flow is explained in each of the shopping behavior groups.
