Communication Media Choice Model considering Substitution between New Telecommunication Media and Transportation

Abstract

In this paper, more detail model is suggested than communication media choice model (Takita, Yuzawa and Suda (1991)(1993)) considering substitution between the traditional communication media and the new telecommunication media; Face-to-Face (with transportation) and TV conference system, etc. First we will suggest information communication media choice model considering categorization of information. Next we will consider the influence that classification of information gives to choice process of information communication media.