日本におけるエアロビックダンスの導入過程（1980–1982年）に関する研究―エアロビックダンスのイメージに注目して―

抄録

This study focuses on the introduction of aerobic dance in Japan in the beginning of the 1980s.It examines the image aerobic dance was given and how it was introduced. The results are as follows:

(1)Ken Cooper’s book, Aerobics, was published in 1968. In it, Cooper defined “aerobics” as a variety of exercises, such as running, swimming and walking. The Cooper’s aerobics theory was introduced to Japan in the 1970s.

(2)Jackie Sorensen devised “Aerobic Dancing” as the first aerobic dance program based on Cooper’s aerobics theory and opened a Japanese branch office in 1980. Ken Cooper visited the Asahi Aerobics Seminar held in 1981 where his theories were used to present aerobic dance as a form of physical fitness.

(3)In 1982 The Sports Collection opened in Japan as an exercise club using aerobic dance from America. In the same year the advertising agency Daiiti Kikaku also presented aerobic dance to the Japanese public with the sponsor, Otukaseiyaku, broadcasting the television program “Aerobicise” and drawing from the Oronamin C Aerobics Campaign. Both of these were connected with a concept that explained aerobic dance as a form of entertainment or topical gimmick, and not an actual fitness program. These two experiments identified aerobic dance with an image of being a violent dance performed by women in high-cut leotards.