This paper describes the effects of fish food dissemination and sales promotion on stagnant consumption of fishery products. The case study is fishery high school demonstration sales activities, food education activities, and fresh-fish e-commerce using ICT technology.
The analysis results were as follows. The host side found that demonstrations at stores and events expected the effects of retail support. Another fresh-fish e-commerce distribution was providing downstream retail support and upstream customer information. Fresh-fish e-commerce distribution has suggested the possibility of new seafood distribution. However, in order to stimulate demand, the passion of the people involved must resonate with the consumer.
