抄録
This study focuses on Google Maps as the platform to investigate the relationship between review counts and review ratings. Specifically, we conducted a questionnaire-based survey in which participants were asked to choose between two options, each presenting a different combination of review count and rating. Based on the questionnaire survey responses, we performed a correlation analysis, a random forest analysis, and an analysis of the impact of differences in review counts to explore the relationship between review quantity and quality. The results revealed that review ratings (qualitative information) tend to have a stronger influence on users’ choices than review counts (quantitative information) when selecting tourist destinations. Furthermore, it was found that as the difference in review ratings increases, the ability of a higher review count to compensate for a lower rating diminishes.