Measuring Expert-novice Differences in Business Skills Using Manga Textbook

Abstract

In this study, difference viewpoints between experts and novices in a business setting are discovered using MANGA textbook. A MANGA textbook is a genre of educational material and presents typical business situations in a comic book formant. In this study, experts and novices are asked to read MANGA textbook and to evaluate the leadership skills of one of the characters. From those evaluations, two differences were observed: 1)The experts have broad scope. They pay attention to wide chronological spans and many individuals and organizational factors, etc. 2)The experts paid attention not only to what the leader did and said, but also to background information such as what staff members did and said and the description of the office. In contrast, the novices tended to pay attention only to what the leader did and said.