Study on Social Network Activity and its Spread

Abstract

Purpose of promotion is to win users attention and interest, and to increase the con-tractor of service. Promotion includes various activities such as event participation, CM delivery,and information spread through SNS (e.g., twitter and Facebook). In this study, we try to analyzethe effect of promotion through twitter by counting the number of new follower. Our study follows\AISAS" framework. \Tweet" from company spreads through \retweet" and wins attention ofnew users who follow the original followers of company's account. In this study, we try to analyzethe in uence of retweet on new followers by 1) Poisson regression analysis, 2) Percentage of newfollowers who receives retweets, and 3) a decision tree analysis. The results of analysis which use4 selected twetter IDs are reported in this paper.