RELATIONSHIP BETWEEN GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND PERFORMANCE IN JAPANESE FIRMS

Abstract

 This paper aims to examine the relationship between Green supply chain management (GSCM) implementation and firm performance in Japanese companies based on a questionnaire survey. Exploratory factor analysis and multiple linear regression analysis were used to analyze the data. The main result was that the GSCM practices in Japanese companies are focused on internal GSCM practices and external practices including cooperation with suppliers and customers are behind. We also found that the GSCM practices, such as promotion of CSR, tended to have winwin relationships in terms of environmental and economic performance, while resource recovery and cooperation with suppliers didn't have significant influences on any firm performances. It suggested that it was important to promote cooperation among companies and to promote GSCM implementation as part of the competitive strategy of companies.