Abstract
This study examine the effective measures to encourage cooperative behavior of the “yield one's seat to the elderly or pregnant women” and “scold noisy one's children” in the public transportation.
In order to its purpose, we focused on relationship between cooperative behavior and norm in Europe and East Asia of six countries.
We conducted international survey that measured subjective evaluation of cooperative behavior and norms, and obtain data about environmental factors (such as announcement and bulletin) that are considered to affect the cooperative behavior from the field survey and the web site of railway company.
Analysis results showed that announcement for urging to “yield your seat” at priority seat interrupt its behavior at seat other than priority seat ,and that it is effective to raise descriptive norm (awareness of the surrounding behavior) for encouraging to “scold noisy one's children”.
